Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs
The ROI Guy
SEPTEMBER 7, 2011
Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.
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