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Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

This is the same reason that led to the adoption of the Accelerated Mobile Pages (AMPs) by the search engine giant, Google. The debate now, however, is just how important is this new project by Google? Mobile-friendliness is among Google’s search rankings algorithms. Google AMP increase websites’ conversion rates.

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

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CTV Media Ads to Influence More Voters in 2024

SalesFuel

Maybe the 14% increase doesn’t sound significant, but 2024’s digital ad spending is 10 times what it was in 2016. increase since 2020 Google: 215% Digital: 156.3% CTV media ads make up 45% of political digital ad spending this year. These ads are also the ad format driving the most growth among political ads as a whole: CTV: 506.8%

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Ad costs: Add up the cost of any paid social media advertisements or promoted posts you’ve spent money on. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. Tie your goals/KPI’s to numeric values.

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Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. With the everyday noise online and advertisers fighting for peoples’ attention, mobile display ads now need to use creative tactics and novel methods to reach their campaign goals. Poor audience targeting.

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Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. With the everyday noise online and advertisers fighting for peoples’ attention, mobile display ads now need to use creative tactics and novel methods to reach their campaign goals. Poor audience targeting.

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5 Ways Data Enrichment Can Help In Recruitment

Pipeliner

Apart from social media, 69 percent of employers are also using online search engines such as Google, Yahoo, and Bing to research candidates, up from 59 percent in 2016. It Increases Your Hiring Conversion Rate. He is an experienced SaaS marketer, specializing in content marketing, CRO, and FB advertising.

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