Sales and Marketing Management

JUNE 19, 2018

Author: John Ruhlin Decades ago, sales professionals hit upon a mantra to understand how to woo prospects: “What’s in it for me?” Such a negative viewpoint only fosters a feeling of distrust for sales experts, making it tough to close deals and garner referrals. Don’t focus on a speedy sale. Appreciate the little guys.

Referrals 219

Referrals Journal Buyer Persona Study 219

The ROI Guy

MARCH 1, 2016

Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. And those opportunities you thought were progressing through the waterfall / sales process to “wins”? the Prospect has a pain worth addressing and a significant cost of “Do Nothing”.

ROI 53

ROI Decision Maker Proposal Forecasting 53

No More Cold Calling

SEPTEMBER 8, 2016

In B2B sales, it’s important to make a good first impression. If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. None of us in B2B sales has much patience. You are your brand.

Social Media 120

Social Media Ideal Customer Profile Telecommunications Hiring 120

The Brooks Group

DECEMBER 28, 2015

Our achievements this year included: Bronze Stevie Award for Sales Training Practice of the Year. Top 20 Sales Training Company, Training Industry. Top 20 Sales Training Company, Selling Power Magazine. Triad’s Best Place to Work, Triad Business Journal. Fast 50, Triad Business Journal. Top 7 Articles of 2015 .

Journal 40

Journal Territories Groups Coaching 40

ROI4Sales

APRIL 17, 2017

We don’t say that reps are “sales trained” – for all you English majors – we use the present participle form and refer to it as “sales training.” And for a good reason: sales training must be a continuous process if you are going to be successful in today’s B2B sales environment. The real problem : .

Training 71

Training Hiring Journal Education 71

Sales and Marketing Management

JUNE 10, 2019

Author: Tim Riesterer Have you ever had a service problem with a customer and worried about the damage it could do to your relationship and long-term revenue prospects? And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. Maybe they won’t renew.

Loyalty 234

Loyalty Remedy Journal Study 234

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130