Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg Sales
FEBRUARY 21, 2019
Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.
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