2017 Construction Definition Marketing 
Sales and Marketing Management
JULY 25, 2017
The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”
Troops
MARCH 6, 2019
Ronen joined the team in 2017 and quickly learned that in order to succeed, he’d need to spend time creating a new language for companies to communicate and understand security. His typical “ramp time” for training — before getting on the phone and attacking the market — starts with one full week in an educational classroom setting.
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The Spiff Blog
SEPTEMBER 16, 2022
Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! What excites you most about your role?
Hubspot Sales
OCTOBER 20, 2021
That kind of program sets a high, definitive bar that all of your salespeople are aware of and expected to meet. Not Aligning With Marketing. Forgive the SAT word, but your sales and marketing departments need to be symbiotic — one can't productively function without the other.
Product Management University
MARCH 30, 2017
This 2017 iteration reminds me of something I’ve seen in the corporate world a hundred times – someone trying to sell an idea for a new product with a plethora of technical features and not much customer context on the real business problem they’re solving, why that problem exists and the ultimate value of the solution.
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