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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. 3. Penetrate new markets. What are B2B technographics?

Data 177
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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

It’s tough to name a marketing tool more powerful than the mobile phone. The global online penetration rate is 57%. North America and Europe have a 95% internet penetration rate ( source ). In 2017, 269 billion emails were sent and received every day. Around 70% of web traffic is generated by mobile devices ( source ).

B2B 100
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Revegy Reimagines Collaboration and Whitespace Mapping

SBI

With Whitespace+, users are provided increased clarity within key accounts, which makes cross-selling and up-selling easier by showing product penetration, competitors in play and future potential. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Pre-created visualizations. Industry News.

SAP 52
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OppSource Hires Former RevJet Director to Grow Business, Lead Enterprise Deals

SBI

An accomplished enterprise SaaS leader with over 15 years of experience bringing innovative and disruptive technology to market, Derek has worked for organizations from sales enablement tools like BigMachines (acquired by Oracle) to marketing analytics platforms like Adometry (acquired by Google). Industry News. Sales Enablement.

Hiring 63
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TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

“Priority Engine’s Brand Accelerator provides a reliable way for customers to know when their ads have influenced specific accounts, identify and engage active prospects at those accounts and determine how much of their total addressable market they have penetrated.”. Sales Enablement. Opportunity Management.

Intent 50
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Showpad Secures $70 Million in Series D Funding

SBI

This investment will also drive the next chapter of the company’s geographic and platform expansion, including deeper penetration into the European market, which Showpad has dominated since its founding in 2011. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Industry News. Sales Enablement.

SAP 74