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July 2019 B2B Blog Post Round-Up

Zoominfo

8 Ways to Collect Better Customer Testimonials in 2019. Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ).

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How To Build Your Brand & Win More Sales (Even If You Hate Promoting Yourself)

Hubspot Sales

If you’re an introvert , you may feel like if you could force yourself to be more extroverted, sales and marketing would be a breeze. When she started her consulting business, she thought marketing was about automated outreach. We started by changing her mind about marketing and selling. The Right Way To Market Yourself.

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PODCAST 97: How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

Sales Hacker

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. She’s also a professor of Marketing Management at St.

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The ultimate guide to solution selling

PandaDoc

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. While the core idea of offering tailored goods and services remains, the market is different, and it forces the sales teams to adapt. This eBook will help you get the job done. Adamson, M.

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12 of Our Most Effective Marketing Tips to Skyrocket Sales

LeadFuze

69% of the respondents identified “converting contacts/ leads to customers ” as their top marketing goal. We’ll give you 12 really effective marketing tips that will get you there. 12 Effective Marketing Strategies to Boost Sales. Content is the essence of successful online marketing. Are you achieving that goal?

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

This video training was originally presented at the 2019 Sales Hacker Success Summit. Leverage relevant success stories and case studies to build social proof in your outreach. Instead of focusing on “influencer marketing” they could have talked about the results they create for clients like me. Let’s look at an example.

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

But with so many on the market, where do you start and how do you choose? From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. I published this list in 2019 with 33 books, added 17 new books for the 2020 edition, and now another 5 for 2021/23.