Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). Figure 4 : The number of new privacy execs dropped from 2019 to 2020.

Data 147

Data Relationals Case Study Face-to-face 147

Sales Hacker

APRIL 2, 2019

If you don’t already have a cover photo that your marketing team designed, here are some tips on designing your cover photo: Customize it for LinkedIn: My mother always said if you’re going to do something, do it right. Ask the marketing team to create custom social covers that bring awareness to it while having a clear call to action.

Ideal Customer Profile 96

Ideal Customer Profile LinkedIn Top of Funnel How To 96

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Early-bird tickets expire next week. Austin’s F1 track.

Lead Rank 95

Lead Rank Referrals Lead Scoring Ideal Customer Profile 95

Close.io

SEPTEMBER 19, 2019

Zuora’s account-based outbound system (integrating outbound marketing + outbound prospecting) defies that impatience and generates massive revenue (60%–70% of it) in a market where accounts can take years to consider, decide, and buy. For example, if their market is commoditizing, what’s the company’s plan to adapt?

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. Consider this: In 2019, ON24 surveyed its webcasting platform users. To create a killer marketing landing page , keep the design simple and the copy concise. Start with your webinar funnel. What Is a Webinar Funnel? Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Marketing by the Numbers. Marketing is shifting toward measurement and accountability, and data-driven marketers want conversion data that can be tied to revenue. Then give them to your reps, to help close future deals.

Sales Enablement 86

Sales Enablement Data Hiring Decision Maker 86

Mindtickle

APRIL 24, 2019

I spent two days last week at the TOPO Summit, meeting with and hearing from leaders at some of the world’s best marketing and sales organizations. Read the Procore Case Study here. Alex Jaffe, Director of Sales Enablement, Procore.

Scale 40

Scale Sales Enablement Case Study Study 40

Mindtickle

APRIL 24, 2019

I spent two days last week at the TOPO Summit, meeting with and hearing from leaders at some of the world’s best marketing and sales organizations. Read the Procore Case Study here. Alex Jaffe, Director of Sales Enablement, Procore.

Scale 40

Scale Sales Enablement Case Study Study 40

SalesforLife

JULY 28, 2019

Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. Here’s a basic framework for our case study format that you can start with.

Pipeline 93

Pipeline Case Study Top of Funnel Territories 93

SalesLoft

JANUARY 8, 2019

There’s a difference between sales-ready messaging and marketing messaging. Marketing Messaging vs. Sales Messaging. Marketing messaging typically focuses on the overall features and benefits of a solution and includes the requisite buzzwords like transparency, synergy, and ‘leading provider of.’ That is the job of marketing.

Marketing 52

Marketing Face-to-face Scale Case Study 52

Miller Heiman Group

FEBRUARY 6, 2020

Respondents to our 2019 World-Class Sales Practices Study noted that organizational misalignment as one of the top three challenges derailing sales leaders. Alignment Between Sales Operations and Marketing. Without sales-marketing alignment, departments may not agree on how to define a lead or how to nurture those leads.

Customer 49

Customer Sales Operations Marketing Report 49

LeadBoxer

AUGUST 29, 2021

Consider these thought leadership examples: If you are looking for the latest search engine optimization tactics, your first impulse might be to check the blog of Neil Patel , an online marketing guru. The same study found that interest in thought leadership is growing. Conduct Research or Publish Case Studies.

Webinar Metrics 52

Webinar Metrics Case Study Sales Qualified Lead Decision Maker 52

The Sales Developers

NOVEMBER 7, 2019

In early 2019, we partnered with Shujinko , the team bringing cloud compliance know-how together with software automation to make compliance and audits easier for their customers. Together we helped them have conversations they needed with potential customers in order to find critical product market fit. Left: Scott Schwan, CEO.

Conversion 54

Conversion Marketing B2C Outbound 54

OnePageCRM

JANUARY 21, 2019

I have put together a list of top sales conferences taking place in 2019 which all salespeople should consider attending. Do you want to increase growth in 2019? Then this is the conference for you, learn from the best and most successful entrepreneurs that will guarantee you 10x Growth in 2019. SaaStr Annual 2019.

Conference 22

Conference Twitter Networking Inbound 22

OnePageCRM

JANUARY 7, 2019

I have put together a list of top sales conferences taking place in 2019 which all salespeople should consider attending. Do you want to increase growth in 2019? Then this is the conference for you, learn from the best and most successful entrepreneurs that will guarantee you 10x Growth in 2019. SaaStr Annual 2019.

Conference 22

Conference Twitter Networking Inbound 22

SBI

JUNE 25, 2020

For companies’ sales and marketing teams, this could mean changing messaging, altering their inside sales strategy, or re-thinking the kinds of businesses they’re targeting. ED: Seismic’s marketing and sales enablement solution equips sellers to deliver resonant experiences that are modern and tailored to buyers’ needs.

Scale 120

Scale Buyer Case Study Banking 120

OnePageCRM

JANUARY 21, 2019

I have put together a list of top sales conferences taking place in 2019 which all salespeople should consider attending. Do you want to increase growth in 2019? Then this is the conference for you, learn from the best and most successful entrepreneurs that will guarantee you 10x Growth in 2019. SaaStr Annual 2019.

Conference 20

Conference Twitter Networking Inbound 20

DiscoverOrg Sales

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” In some cases, the emails might not get delivered at all,” shares NeverBounce. Did you know DiscoverOrg acquired Neverbounce in February 2019?

Email Marketing 212

Email Marketing eBook Scale Campaigns 212

SalesLoft

FEBRUARY 7, 2017

Case Studies. The sales track contains two extensive case studies, hand-picked for the insights they provide to SDRs and AEs. Marketing and Sales: Aligning the Modern Dream Team. Join us in Atlanta from March 11-13, 2019 for Rainmaker 2019 ! So, you’re looking into the sales track this year.

Case Study 52

Case Study Cold Calling Sales Operations Conference 52

LeadBoxer

JUNE 9, 2020

At its core, sales enablement is the process of providing sales training, coaching, enablement technology, and content to your sales and marketing teams to improve performance across the board. Sales enablement provides the clearest avenue for sales and marketing teams to take their game to the next level regardless of where they are now.

Sales Enablement 89

Sales Enablement Ideal Customer Profile Case Study Hiring 89

Mereo

JANUARY 27, 2021

In fact, according to Harvard Business Review, each year more than 30,000 new products are launched — and a whopping 95% of them fail ( 2019 ). How can you check the alignment of your solution strategy against the financial, business and go-to-market strategies also in the works? A major lack of validation.

Strategy 88

Strategy Airlines Decision Maker Case Study 88

Partners in Excellence

AUGUST 26, 2019

If I look at much of the prospecting email or calls I receive, clearly the marketing and sales enablement people have read the same books–they are trying to engage me with insight. They could reference papers and case studies that were publicly available about the insight. ” and move on.

Case Study 74

Case Study Buying Cycle Study Sales Enablement 74

LeadFuze

JUNE 25, 2019

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. Some of the most surprising findings came from The State of B2B Email Marketing report , released earlier this year. It found that 59 percent of B2B companies DID NOT use email marketing.

Email Marketing 55

Email Marketing B2B Marketing Campaigns 55

LeadFuze

FEBRUARY 28, 2019

For the most part, proposals didn’t receive the attention they deserve in the world of sales and marketing, but the recent report from Better Proposals revealed some interesting facts about the best-performing proposals. This can be a case study, testimonial, detailed description, social proof , video – anything that comes to mind.

Proposal 40

Proposal Guarantee How To Real Estate 40

Showpad

APRIL 15, 2020

A sales enablement tool provides your sales team with a repository of sales playbooks and marketing collateral that empowers them at each step along the selling lifecycle. You can easily bypass any marketing fluff and get to the truth of what real users think of the product. Content management. CRM integration. Data protection.

Sales Enablement 85

Sales Enablement Tools Scale Software 85

Hubspot Sales

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. Ask the marketers themselves, with 73% of them saying it’s one of the best channels to generate leads. The online learning industry is booming. It makes sense.

Webinar Metrics 80

Webinar Metrics Course Top of Funnel Funnel 80

Sales Hacker

MAY 8, 2019

An example of this in action: when marketing teams share ebook downloads as highly qualified leads. An ebook download may be easier for the marketing team to generate, but demo request leads are far more valuable to the sales team! RELATED: 7 Problems with Sales & Marketing Alignment (And How to Fix Them).

Top of Funnel 110

Top of Funnel Closing Ideal Customer Profile Lead Rank 110

Miller Heiman Group

JULY 11, 2019

T ransformations in the market have put the locus of power squarely in the hands of buyers: the world revolves around buyers and their needs. Sellers need to be prepared to share any relevant content, including product sheets, case studies and blogs.

Customer 55

Customer Face-to-face Top of Funnel Channels 55

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. Today, Lyft ($LYFT) has 5,000+ employees, operates dozens of offices around the globe, and went public on March 28, 2019. Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees.

Outsourcing Services 78

Outsourcing Services Scale Vendor Pivotal 78

Chorus.ai

SEPTEMBER 10, 2020

This is made up of all Chorus customer data, spanning geos, and markets. That sales cycles are shortening and that renewed urgency in the market means fewer meetings for every deal. In 2019, we saw a similar trend, but this is slightly more aggressive. So we’ve been using case studies. So, we took a look.

Sales Cycle 62

Sales Cycle Analysis Ideal Customer Profile ROI 62

Miller Heiman Group

SEPTEMBER 12, 2019

In this, the second blog in a series exploring market trends that are disrupting sales, we take a closer look at how perspective helps sellers capture buyers’ interest and build stronger customer relationships. playbooks, value messaging and case studies etc) designed to help sellers generate perspective that resonates with stakeholders.

Webinar Metrics 57

Webinar Metrics Decision Maker B2C Case Study 57

Crunchbase

DECEMBER 27, 2021

Email marketing remains one of the most profitable platforms and marketing strategies to invest in, whether you’re sending warm sales emails or cold sales emails. For example, in order to get those subscribers, a company might need to invest in content marketing—such as blog writers or content strategists—rather than email copywriters.

Top of Funnel 124

Top of Funnel Sales Qualified Lead How To Campaigns 124

SBI Growth

APRIL 17, 2019

Listening to the market, monitoring competitors and developing new products are core responsibilities. The role of a Product Leader is dynamic. They set the organization up for growth. Yet, one of the lesser associated responsibilities of a Product Leader is translating.

Marketing 246

Marketing Case Study Up-Sell Study 246

Allego

JULY 23, 2020

Each company submitted a video case study that described their business challenges and how they overcame them, Allego use cases, and the quantitative and qualitative benefits of Allego for their organizations. Trailblazer Finalist: TherapeuticsMD.

Lead Rank 62

Lead Rank Distribution Pharmaceuticals Lead Scoring 62

LeadFuze

JANUARY 14, 2019

69% of the respondents identified “converting contacts/ leads to customers ” as their top marketing goal. We’ll give you 12 really effective marketing tips that will get you there. 12 Effective Marketing Strategies to Boost Sales. Content is the essence of successful online marketing. Are you achieving that goal?

Paid Content 40

Paid Content Hiring Social Media Marketing 40

Hubspot Sales

NOVEMBER 30, 2020

If you’re an introvert , you may feel like if you could force yourself to be more extroverted, sales and marketing would be a breeze. When she started her consulting business, she thought marketing was about automated outreach. We started by changing her mind about marketing and selling. The Right Way To Market Yourself.

Promotion 112

Promotion Lead Rank Lead Scoring Inbound 112

PandaDoc

NOVEMBER 25, 2022

While the core idea of offering tailored goods and services remains, the market is different, and it forces the sales teams to adapt. “Solution selling: Creating buyers in difficult selling markets” by M. — Ikenna Ronald Nzimora (@ronaldnzimora) August 25, 2019. This eBook will help you get the job done.

Solutions Selling 52

Solutions Selling Ideal Customer Profile Lead Rank Lead Scoring 52