The Spiff Blog

SEPTEMBER 1, 2022

If you’ve worked in sales, revenue operations, or finance for any amount of time, I don’t have to tell you how important sales compensation is. You already know the right sales compensation plan can motivate your team, improve their performance, and boost overall job satisfaction. Current Sales Compensation Benchmarks.

Compensation 81

Compensation Salary Incentives Incentive 81

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. Despite these advances, few industry pros currently use predictive or prescriptive analytics for determining sales compensation plan effectiveness.

Compensation 77

Compensation Conference Trends Incentives 77

Sales Hacker

AUGUST 3, 2022

Clearly, we’ve got to start with 2020. As you can see below, 37% of Gen Z consumers engaged with shoppable ‘buy’ buttons on social media in 2020 alone. According to a recent Hootsuite study, business leaders that incorporated social selling tactics into their sales strategy were 45% more likely to see higher conversion rates in 2022.

Social Selling 80

Social Selling Top of Funnel Social Media Strategy 80

Crunchbase

JANUARY 12, 2022

The world of B2B sales has undergone significant transformation over the past two years, and while some changes are starting to settle in as the new normal, I anticipate 2022 will bring yet another round of shifts. Virtual selling isn’t a fad—it’s a permanent shift in sales norms. Search less. Close more.

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Retention Trends Intent Signal B2B 52

The Spiff Blog

FEBRUARY 2, 2023

In September of 2022, California governor Gavin Newsom signed Senate Bill 1162 into effect, approving a significant expansion to the state’s existing pay transparency requirements. Recommended reading: 29 Critical Sales Compensation Benchmarks & Statistics Employers will need to establish pay ranges for all current employees.

Scale 69

Scale Hiring Salary Government 69

Crunchbase

MARCH 24, 2021

Advertising costs on social media may have decreased, especially in 2020 , but that number only tells us that more businesses and brands are relying on paid ads to reach consumers. Influencer marketing continues to grow year after year, and is estimated to be a $15 billion industry by 2022. Collaborate with influencers. Key takeaways.

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Social Selling Buyer Persona Strategy Ideal Customer Profile 98