Appbuddy

SEPTEMBER 29, 2020

We had a great conversation about the relationship between better data, better engagement, and better return on investment (ROI), which included how, on average, Validity’s Certification program, the industry’s most powerful allow-listing and sending practices program, showed a 35% improvement in delivery for Emarsys.

Ideal Customer Profile 52

Ideal Customer Profile Customer Webinar Metrics Retail 52

Sales and Marketing Management

FEBRUARY 8, 2021

As Westerman explained during our recent conversation, “One reason it’s a struggle is because people think of it only as a technology problem. The most recent Forrester Tech Tide report polled 80 professionals with knowledge of the B2B marketing technology industry between late August and mid-September 2020.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Hubspot Sales

JULY 14, 2020

Over the past decade, the rise of social media and the emerging field of influencer marketing has turned how companies advertise and sell their products upside down. Between 2014 and 2019, the increase in influencer marketing spend mirrored the decrease in print advertising spend. At the start of 2020, there were over 3.8

Influencer 87

Influencer Industry Hiring Social Media 87

Cience

FEBRUARY 21, 2020

If you’ve ever been a receiver of a poorly-constructed and low-personalized cold email, then you have witnessed a sender lose an opportunity to work with you. 2020 vs. Cold Emails. A cold email is an initial email that is sent to a recipient without prior contact in order to start business conversations. 2020 vs. Cold Emails.

Campaigns 79

Campaigns Ideal Customer Profile B2B Top of Funnel 79

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Heck, stand at the head of it.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

LeadFuze

SEPTEMBER 30, 2021

Architecture and Construction. Construction. Marketing and Advertising. If your subscriber’s list is fresh yet the bounce rate is high, the fault could lie in the manner it was constructed. 5 Cold email conversion rates. However, a conversion rate of less than 50% is a huge red flag. percent in 2020.

Campaigns 52

Campaigns Construction Face-to-face Telecommunications 52