Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Now, imagine two prospects working for different organizations. One business is an ideal fit. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

The Spiff Blog

OCTOBER 18, 2022

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. Yasmine loves people, spreading good energy, animals, and most especially her senior cat she adopted in peak 2020. He studied Computer Science and earned an Associate’s degree and a Certificate for Programming.

Meeting 72

Meeting Engineering Commission Sports 72

Sales Hacker

FEBRUARY 3, 2020

Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Best 26 Sales Conferences in 2020. SaaStr Annual 2020. SiriusDecisions 2020 Summit. Sales Assembly Annual 2020. Seismic Shift 2020. G2’s Reach 2020. Less is more in 2020. We’ll wait!

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. If you truly want to be a better leader, better salesperson , better speaker, better writer, or just a better person, you need to study the craft. Studies continue to find that most CEO’s read 5 books a month , and earn 350% more income than the average American. Simplified.:

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Virtual events by 1,000%. Ad spend by 22%.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145