The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). In addition, BDRs play a crucial role in account growth by building and deepening relationships within existing accounts. Further, they can seek and establish connections with new contacts and introduce them to your products and services.
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