Account Construction Marketing Trade Show 
Sales and Marketing Management
FEBRUARY 8, 2021
“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.
SBI Growth
OCTOBER 31, 2013
The statistics I share below are from SBI’s 2012 Sales & Marketing Research. Account for every hour of every work day. No good leads coming from marketing? Trade shows and local community events can be a grind. Hold yourself accountable. Implementing a well-constructed plan will get you there.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales and Marketing Management
JULY 21, 2019
Alternately (and getting down to business), incoming reps might be asked to articulate the market landscape they’ll be selling into. For example, let’s say a company is en route to a trade show when its primary competitor announces a huge acquisition… something that’s sure to cause buzz on the show floor.
Janek Performance Group
APRIL 23, 2024
It comes down to who your target markets are. Prospects at trade shows attended dozens of booths and likely meet hundreds of people. If I just go through the motions and act like every other rep at the show, why would the attendee remember me? Know your target market. Nor is it as clear-cut as you might think.
Alice Heiman
JUNE 17, 2020
If you’re like most CEOs, in March you watched with growing alarm as massive global companies like Dell, Amazon, Twitter, and Google issued work-from-home mandates, and all trade shows and big events were canceled in response to the outbreak. In some cases, you will need to find a new market to sell to.
Highspot
JANUARY 19, 2022
The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. B2C or business-to-consumer sales : Built for B2C-style businesses that market their products directly to consumers. The courses cover topics ranging from sales to marketing, customer service, and coaching.
Customer Centric Selling
NOVEMBER 8, 2013
The statistics I share below are from SBI''s 2012 Sales & Marketing Research. Account for every hour of every work day. No good leads coming from marketing? Trade shows and local community events can be a grind. Hold yourself accountable. Implementing a well-constructed plan will get you there.
Expert insights. Personalized for you.
120 
Let's personalize your content