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How to Develop a Successful Go-to-Market Strategy

Zoominfo

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). Pick out the right email automation tool.

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How to Use an Account-Based Strategy to Drive Revenue Growth

Crunchbase

Get rid of those single-point tools that don’t work well together and instead opt for more comprehensive solutions that integrate data and processes across the revenue lifecycle. That’s where account-based strategies (ABS) come into play. I talked about this in my last piece, “ Driving Sales Efficiency When Facing a Downturn.”

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How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). How Do You Set Up Email Automation?

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Top Tips to Convert Your Website Traffic To Leads

Smooth Sale

The better approach includes building a social media presence, creating and taking action on a search engine optimization (SEO) strategy, and much more. Upon driving customers to your website through effective digital marketing strategies, the next step is to convert them to clients. Top Tips to Convert Your Website Traffic to Leads.

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Using Lead Nurturing Email Content to Boost the Buyer’s Journey

LeadBoxer

This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. Read on or “jump” ahead to these sections to learn more: Content Mapping and the Buyer’s Journey Guide Lead Nurturing Strategy. The Buyer’s Journey.

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Personalized Content: Buyers Demand It, Marketers Create It

SugarCRM

No wait, you do advertising? Your readers won’t get what they expect without a proper content marketing strategy in place. There are several tools that can help create a content marketing strategy that works for your business. When marketers are able to use tools to personalize and achieve results , everyone is happy.

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