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The “Squishy” Buying Cycle

Partners in Excellence

Our job as sales professionals becomes aligning our selling process with the customer’s buying process, moving through the process in a disciplined manner. I think there is a different view of the buying cycle, one that is more “squishy.” I think this picture represents a lot of what I see in B2B buying cycles.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re really excited to be a partner to so many companies as they’re thinking about the future, modernizing their go-to-market strategies, and aligning sales and marketing,” Schuck said.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

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3 Strategies to Position Sales Teams for Growth

Allego

To do that, sales leaders themselves need training and they must have modern revenue enablement tools that allow them to provide continuous learning, easily coach their sales reps, and uncover sellers’ full capabilities. Here are three strategies you can implement now. Whereas feedback is merely offering opinions or critiques.

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6 RevOps Strategies to Get You Through Economic Hardship

The Spiff Blog

We offer six specific RevOps strategies that reduce costs and ultimately drive revenue– even if you have limited resources. The RevOps Essentials Before we get into the specific strategies, there are a few prerequisites to making these strategies work. Many of these strategies are built upon insights derived from data analysis.

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5 New Rules for Selling to Prospects Late in the Buying Cycle

SBI

And that, all too often, is at the end of the buying cycle. You can win even when prospects engage with you late in the buying process if you play by these rules. On the surface, such a strategy might seem perfectly reasonable (and admittedly, for some types of industries or products, it can be).

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CRM Strategy: Why You Need One and How to Develop It

Hubspot Sales

Contacting them at regular intervals to follow up on something they plan to buy or have already bought gets trickier. Once you're there, you need to find a tool that will help you stay organized and on-task. This tool improves communication and allows the handoff to be streamlined and efficient. What is a CRM strategy?

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