Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Owned media generates first-party customer data.

Media 72

Media Company Distribution How To 72

Pointclear

OCTOBER 6, 2015

In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. We have dozens of case studies to illustrate it. It's not a distraction. I do know ABM works— when done right.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

LinkedFusion

AUGUST 23, 2023

Lead generation is the process of identifying potential leads and prospects who have the highest possibility of becoming interested in the solutions your organization has to offer. There are many lead gen software that help you optimize your lead generation efforts to increase your lead conversion rate.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. These are all strong indicators that the account is moving toward the purchase stage.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Hubspot Sales

MAY 22, 2018

DIY Wash N' Fix will have a single general manager to coordinate all outside business activities and partnerships. The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services. Get the Guide.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Finally, ask Sales Ops for conversion rate, sales cycle, and close rate data. That’s why a huge component of ABS is your Ideal Customer Profile (ICP).

Ideal Customer Profile 84

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 84