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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable.

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The Top Ten Changes In Sales Over The Past Ten Years

Bernadette McClelland

Being able to have conversations that are not about our products is a huge shift that many salespeople from a few years ago are finding difficult to adapt, and therefore finding themselves completely out of sync and also relevance. Today though, our buyers know more than us in many cases, and they now come to the table holding the cards.

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Door-to-Door Sales: The Complete Guide

Hubspot Sales

Door-to-door (D2D) sales involves knocking on people’s doors to advertise or sell products/services. You can apply that knowledge to your next D2D conversation. Go back-and-forth Aside from getting prospects talking more, top sales performers make around 54% more conversation switches on calls.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

Here’s another one: A services and technology company targeting the branding, design and advertising industry leverages PointClear’s account-based marketing services, including lead generation, qualification and nurture to keep their pipeline full of sales-qualified leads. The touch cycle resulted in 6 conversations … and 1 giant opportunity.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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3 Reasons to Introduce an Inbound Marketing Strategy

SugarCRM

Everyone used to be a captive audience — we had no choice but to watch commercials on TV, phone calls from telemarketers were a near nightly occurrence and even our ability to filter mail was nothing special. advertisements and cold calls) is the cornerstone of inbound marketing. Attracting customers with “pull” tactics (e.g.

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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

Compared to outbound marketing, which relies on activities such as cold calling, telemarketing, purchasing email lists, door-to-door visits, and advertising, inbound marketing is less intrusive. However, a study conducted by The Conversation reveals that the pandemic has changed people’s reading habits.

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