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SMB Marketing: 12 Things to Avoid Messing Everything Up

LeadFuze

2 Overlook local advertising. If you’re offering a new CRM system, for example, there’s a good chance that nobody locally provides it. If you’re offering a new CRM system, for example, there’s a good chance that nobody locally provides it. Build your email lists internally from opt-in prospects.

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How to Build a Sales Process: The Complete Guide

Nutshell

A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. This structured approach isn’t just a guideline. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot Sales

Boosting the Effectiveness of Prospecting Prospecting is the holy grail of sales. Luckily, prospecting is one of the tasks that can be successfully automated with AI. Luckily, prospecting is one of the tasks that can be successfully automated with AI. Conduct research on their prospects.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

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The 9 Best Landing Page Examples on the Planet

Nutshell

Tips for creating effective landing pages Follow these guidelines to ensure your landing page hits the mark and delivers optimal conversion rates. Align your headline with your ad Regardless of how you promote your landing page, your visitors must click on some form of promotional content or advertisement to reach the page.

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GDPR for sales: 10 things sales reps need to know about cold emailing and calling

Close.io

If your sales process relies heavily on cold emailing or calling prospects, the new European General Data Protection Regulation (GDPR) isn’t great news for you. At its most basic, the GDPR changes the way outbound sales teams can collect and use personal data like email addresses, names, and other info about prospects.