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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

99% of their revenue is 'recurring' (SaaS) and with less than 1% customer churn. They invest only 14% of revenue and have only 12% of their people working in sales and marketing. WiseTech operates in 125+ countries and has 6,000+ customers. We also bill monthly in arrears so customers only pay once they are deriving value.

Revenue 65
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We Drink Our Own Champagne: Cheers to Happy Selling!

Velocify

In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies. I remember the struggles I faced daily and was not happy selling with using a traditional CRM (customer relationship management) system to manage my prospects and leads.

Siebel 53
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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Eloqua 51
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NetProspex Product Review: Powerhouse for Lead Lists

Green Lead's B2B

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

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Curing the tension between sales and marketing: A Q&A with Nutshell Co-Founder Guy Suter

Nutshell

I recently connected with Guy over Zoom to discuss the early days of Nutshell, the most critical lesson he learned from the company’s first decade of existence, and the big problem he’s trying to solve these days— getting sales and marketing teams to stop fighting with each other. It’s about market fit. That’s really cool.

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Creating Seamless CX Throughout Your Business Technology

SugarCRM

In a competitive and fast-moving modern marketplace, companies focusing on the customer have a distinct advantage. Customer-centric businesses are 60% more profitable than their counterparts due to their drive to understand and deliver exceptional customer experiences. Sugar Market: A Customer-Centric Approach to Marketing.

Infor 26
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Everything You Need to Know About Choosing the Best VoIP Providers

Sales Hacker

billion customers will be hooked up via VoIP. If you plan on expand your customer base beyond a local service area, consider the value of a toll-free number. Customers have gotten used to the crystal-clear sound of the digital audio provided by VoIP systems. By 2020, experts predict 204.8 2) Call quality. 3) Cost savings.

Scale 50