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April 1st - A Day for Sales People to Remember

Anthony Cole Training

I got into the life insurance business as an agent with National Life of Vermont. I came into the business as a life insurance agent only to find out that others in that business were calling themselves planners, consultants, advisors, risk managers and a variety of other titles. A great professional sales person!

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4 Best Practices for Better Targeting

criteria for success

It’s much easier to target female CEOs of technology companies in the Pacific Northwest or owner/operators of property insurance providers in the Midwest than just to generally target CEOs. To learn more about leveraging buyer personas, check out our eBook on Sales & Marketing Alignment. Sales & Marketing Alignment.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs). Examples could be paid content syndication, social media platforms such as Facebook or LinkedIn, or display advertising. It makes everything easier.

Lead Rank 130
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Stuff I Learned Last Week that Could Drive Sales Success

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Les Parrott, PHD - In his book, 3 Seconds: "Every advertiser on Madison Avenue knows they have 3 seconds to hook you with their ad. Download Tony Coles new eBook, 9 Keys to Sales Coaching Success. Tony Cole on TV. Alltop.com.

Hiring 168
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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

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Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer 20 years ago, you would have given anything for this scenario. But times have changed.

Segment 130
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6 steps to effective email marketing for mortgage lenders

Velocify

Our new eBook, “An Email Marketing Guide for Mortgage Lenders: 6 Steps to Effective Email Marketing in an Age of Compliance and Digital Consumer Engagement,” focuses on six steps to create a powerful email marketing strategy. Read the full eBook now! Lenders can be fined up to $16,000 for a single violation of the CAN-SPAM Act!