Advertising eBook Insurance Tools 
criteria for success
DECEMBER 1, 2021
It’s much easier to target female CEOs of technology companies in the Pacific Northwest or owner/operators of property insurance providers in the Midwest than just to generally target CEOs. To learn more about leveraging buyer personas, check out our eBook on Sales & Marketing Alignment. Sales & Marketing Alignment.
Zoominfo
OCTOBER 5, 2021
Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs). Examples could be paid content syndication, social media platforms such as Facebook or LinkedIn, or display advertising.
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Anthony Cole Training
OCTOBER 13, 2010
Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! sales tools (25). Les Parrott, PHD - In his book, 3 Seconds: "Every advertiser on Madison Avenue knows they have 3 seconds to hook you with their ad. Download Tony Coles new eBook, 9 Keys to Sales Coaching Success. Alltop.com.
Zoominfo
MAY 5, 2021
Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.
Zoominfo
MAY 5, 2021
Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer 20 years ago, you would have given anything for this scenario. But times have changed.
Velocify
FEBRUARY 8, 2019
Our new eBook, “An Email Marketing Guide for Mortgage Lenders: 6 Steps to Effective Email Marketing in an Age of Compliance and Digital Consumer Engagement,” focuses on six steps to create a powerful email marketing strategy. While email is one of the most important tools a loan officer has, not every loan officer is using it safely.
Sales Hacker
MARCH 2, 2020
The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. SPIN Selling. Neil Rackham. SalesTruth. Mike Weinberg.
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