The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Incident response tools. Cybersecurity insurance or cyber liability insurance. David Sheidlower, CISO, Global Media & Advertising Firm.

6 steps to effective email marketing for mortgage lenders


While email is one of the most important tools a loan officer has, not every loan officer is using it safely. Mortgage marketing compliance via email essentially comes down to truth in advertising: Don’t use language that could be considered misleading. To succeed at email marketing, lenders need to monitor the activities of their sales teams and have policies and procedures in place to act as an insurance policy against loan officers “going rogue” on email.

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. As a bonus, after you find out your benchmark we provide the tips and tools for you to improve your open rate by up to 11%. Insurance: 38%.

The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Listen and learn: “LinkedIn is a great tool for Social Selling. Business Services: Industries like Commercial Insurance, Commercial Real Estate, and Business Banking benefit from the long-term payoff of a LinkedIn investment. Not every industry lends itself to social networking.

Are Your Emails Getting Deleted By Your Prospects and Customers? Five Things You Can Do to Increase the Success of Your Email Campaigns. Prospecting Email Strategies – Part Two

Keith Rosen

Advertising. • Insurance. Business Tools cold calling Cold Calling Tips customer service Marketing Sales Coaching sales tools Sales Training Technology and Software blacklist blacklisting cold call emailing emails firewall list management prospecting spam

Stuff I Learned Last Week that Could Drive Sales Success

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! sales tools (25). Les Parrott, PHD - In his book, 3 Seconds: "Every advertiser on Madison Avenue knows they have 3 seconds to hook you with their ad.

Part 2: 21st Century Selling: Unlocking the Power of Mobile Devices to Improve Performance & Grow Sales

The Brooks Group

Here are examples from two different industries: 1) Insurance Sales: Before engaging in a mobile device enablement application, the sales leadership team of a large insurance provider determined that they were losing sales to competitors at the “quote stage” of the sales cycle.