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The best marketing emails sent by Nutshell customers, vol. 1

Nutshell

This newsletter educates subscribers on Music Victoria’s continued advocacy work, provides exposure opportunities for its members, provides advertising opportunities for the industry, informs the Victoria music community of opportunities such as grants and professional development. It’s like a miniature film festival in your inbox.

Film 118
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. What are examples of great email subject lines? Not to beat a dead horse, but personalization is key -- so rather than copying and pasting these examples, use them as inspiration.

Industry 138
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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is no longer a one-to-many, high-quality product like movies and advertisements. For example, visiting a prospect’s LinkedIn profile with a screen-share to show something you notice. Consider filming pre-meeting and post-meeting videos. Now it’s about connection, not perfection. You don’t need to be a creative video-maker.

Video 40
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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is no longer a one-to-many, high-quality product like movies and advertisements. For example, visiting a prospect’s LinkedIn profile with a screen-share to show something you notice. Consider filming pre-meeting and post-meeting videos. Now it’s about connection, not perfection. You don’t need to be a creative video-maker.

Video 40
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Customers — Easier To Reach, Harder To Influence

Pipeliner

Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. Prior to the advent of digital marketing, salespeople tried to create value for prospects through demonstrations, networking and print advertising.

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10 Ways to Leverage Your LinkedIn Company Page

Vengreso

When you put outstanding employees in the limelight, you could create content by: Filming a short interview. Those posts are like advertisements and don’t provide value. Some examples are: Proactively ask your clients, vendors, and network to follow your page. Then, ask them to follow your LinkedIn Company Page.

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10 Ways to Leverage Your LinkedIn Company Page

Vengreso

When you put outstanding employees in the limelight, you could create content by: Filming a short interview. Those posts are like advertisements and don’t provide value. Some examples are: Proactively ask your clients, vendors, and network to follow your page. Then, ask them to follow your LinkedIn Company Page.