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B2B Lead Generation: The Ultimate Guide

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B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

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Top Lead Generation Statistics for 2018

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We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation?

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

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Lead generation and nurturing best practices for SMBs

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This is why modern businesses invest in lead generation and nurturing strategies that keep their pipelines full and help them generate consistent sales. In this article, we’ll define lead generation and nurturing, show why they’re critical to your SMB, and share actionable tactics you can use to fill your pipeline.

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Top B2B Lead Generation Statistics for 2021

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We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Outbound leads cost 39% more than inbound leads ( source ).

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B2B Programmatic Advertising for Beginners

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As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?