The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Harte Hanks ROI Marketing Social Media 45

Sales and Marketing Management

FEBRUARY 8, 2021

You may do it in pieces, but it’s more than just buying digital tools. 30 Wall Street Journal story headlined “Businesses Are Being Pushed to Evolve.” Westerman emphasizes that companies seeking digital transformation continue to focus too much on the digital component and not enough on the transformation. It’s Still a People Process.

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Marketing B2C Account Based Marketing B2B 120

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Savvy B2B solution providers recognize that new value-focused marketing content and sales tools are needed to connect, engage and sell to these more empowered, skeptical and frugal buyers."

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Eloqua Lead Rank Lead Scoring Marketo 51

SocialSellinator

AUGUST 28, 2022

Did you know that social media personalization can increase your marketing ROI by up to 400% ? After all, you just bought a new iPhone and want to make sure that they have the tools to get the most out of it. Using a social media management tool to segment your website visitors and create personalized content for each group.

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Social Media Campaigns Media Strategy 118

Sales Hacker

MARCH 2, 2020

The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. It is a classic book you’ll reference throughout your career.

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Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Karolyn Hart.

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Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Print advertising and article publishing. Tournaments.

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Top of Funnel How To Hiring Buyer Persona 145