Sales and Marketing Management

APRIL 10, 2017

To expand their list of targets, they advertise and run marketing campaigns to bring new accounts into their database. Here’s an example: INITECH is selling human resources software to “every B2B company.” Well, a one-person consulting firm doesn’t need HR software. First, you need to define your ideal customer profile, or ICP.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

CloserIQ

APRIL 23, 2019

Photo source: The 6 biggest sales-tech trends to watch in 2016. It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. Otherwise read case studies and white papers, which many tech companies are more than willing to provide. Use your contacts.

Lead Rank 88

Lead Rank Scale Top of Funnel How To 88

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

Sage 58

Sage Microsoft Advertising Advertising 58

Sales Hacker

MAY 6, 2019

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? Alon Waks : Correct.

Account Based Marketing 64

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 64

LeadBoxer

JUNE 5, 2020

Advertising and marketing campaigns are key to finding new customers for your business, but how do you know if those campaigns are working effectively? Lead generation software like LeadBoxer automates this process. Luckily, there’s an easy way to measure how cost-effective your campaigns are.

Cost per Lead 52

Cost per Lead Cost Per Click Cost Per Thousand Cost per Acquisition 52

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45