Zoominfo
APRIL 20, 2022
Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. “Using marketing-sourced pipeline as a KPI oversimplifies the complexity of the B2B buying cycle,” she says. This may cause a positive culture shift in B2B organizations. Everyone’s happy.”
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.
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Highspot
JULY 18, 2023
It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales. Content ROI: Content analytics give marketers invaluable insights into content performance, engagement metrics, user preferences, and its actual revenue impact.
SugarCRM
DECEMBER 20, 2022
Demand Generation is one of the most common uses for ABM, but if poorly aligned to sales, can often result in low conversion or regression into basic “MQL” programs. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey.
SBI
APRIL 17, 2013
Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like. Where do they fit?
Pointclear
OCTOBER 6, 2015
In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage.
Costello
DECEMBER 25, 2018
The pre-existing demand in the market for their product/service. And the overall natural buying cycle. We work hard to determine the ‘game’ our customer is playing, look at their overall demand generation and customer activation approach, and analyze the actual team that will be working with us.
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