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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130
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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. If you are a database marketer like me, you are thrilled that the tool vendors are now embedding proven analytics. Learn more here.

Lead Rank 122
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What is Marketing Automation?

Apptivo

With more leads, the prospect of finding new customers and achieving sales conversion increases, to start with. In contrast, online marketing enables you to track the marketing campaigns and provide detailed analytics that give a comprehensive picture of its impact. It minimizes human effort and streamlines the marketing process.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Written by Craig Rosenberg - The Funnelholic.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Need Help Automating Your Sales Prospecting Process? You can hire a outsource sales team specialist who does not consult with clients but instead goes out and meets prospects face-to-face. We now offer analytics and reporting to help companies better understand their performance. Systematically generating leads.

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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.