B2C Channels Incentives Tools 
Sales and Marketing Management
JULY 20, 2020
As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Equip them. Inspire them.
Sales Hacker
SEPTEMBER 29, 2023
Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Apptivo
OCTOBER 3, 2022
Attracting usually targets and revolves around creating brand awareness through every channel of communication. Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Strategies: 1.Awareness
Hubspot Sales
AUGUST 22, 2022
To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Top Sales Channels. Both B2B and B2C sales involve an average of over 6 separate communications with a prospect, across two to three separate channels. The Top Sales Goals.
Sales and Marketing Management
MARCH 8, 2020
Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. B2C companies dominate when it comes to using AI for most marketing activities. That has all changed in the last two years and will continue to progress.
Sales Hacker
FEBRUARY 17, 2022
In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. Tools like speech and text analytics and other voice-of-customer technology can produce meaningful insights. Conversational intelligence. Sales social engagement (SSE).
Sales Hacker
APRIL 1, 2021
While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.
Expert insights. Personalized for you.
194 
Let's personalize your content