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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. What is a Lead? Lead Scoring.

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Get answers to these questions about lead gen — and so much more!

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The Pipeline ? Prospecting With E-Mail

The Pipeline

Free Resources. Prospecting With E-Mail. Stored in Attitude , Business Acumen , Communication Strategy , Proactive , Prospecting , Sales 2.0 , Sales Tool , Sell Better , Success , Video , e-mail , execution. Last week we looked at means of leveraging voice mail in prospecting. Home About The Pipeline. 0 Subscribers.

Pipeline 216
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The Pipeline ? Death Of Salesman 2.0?

The Pipeline

Free Resources. For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. Demand Generation. Prospecting.

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The Pipeline ? ?But we're not IBM?

The Pipeline

Free Resources. “But we’re not IBM” Stored in Attitude , Business Acumen , Communication , Communication Strategy , Guest Post , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Social Selling. Demand Generation. Home About The Pipeline. 0 Subscribers. Subscribe by Email. February 2012.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

In B2C or e-commerce these problems exist, too. This was stolen from the B2C world as a purchase coming from a user that clicked an ad 12 days before, can still be attributed to that ad (especially if the item was added to cart then). A prospect comes to a webinar. Prospect declines. Or was it the blog, or the TV ad?