The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. They provided us approximately 50% of their leads generated that year, about 1,500.

The Pipeline ? Death Of Salesman 2.0?

The Pipeline

For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. Demand Generation.

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The Top 35 Sales Podcasts for Sales Professionals


Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Today, we’re sharing the ultimate list of sales podcasts.

Sage 87

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account-based Everything (ABE) or Account-based Revenue (ABR) is a framework that entails full coordination of customized care and management of targeted customer accounts across all relevant units of your organization (such as marketing, sales, finance, and product development) as well as the entire customer life cycle from lead generation to after-sales support. B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. .

B2B 81

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. 1) Buyer Side Technology Continues to Disrupt Sales Development & Demand Gen. It’s that time of year again.

Trends 110

The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. User events: Generate enthusiasm for your product and brand with events bringing multiple customers together.