SBI Growth
OCTOBER 19, 2013
B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.
SBI Growth
FEBRUARY 5, 2013
There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing. When the lights went out, they responded on Twitter and Facebook with the caption "Power Out? On Twitter, it has already been retweeted over 15,000 times and praised from everybody for its clever execution. No Problem."
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Pointclear
AUGUST 18, 2015
It is a deep dive into key areas of your process: Lead and demand generation. For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant. You can follow her on Twitter @pamhege or find her on LinkedIn.
The Pipeline
MAY 4, 2011
If you are selling B2C (or even B2B) one of the best things you can do is give people a good reason to subscribe to your e-mail list and then provide value with every mail you send, slowly building relationship and trust. This comment was originally posted on Twitter. This comment was originally posted on Twitter. May 4th, 2011.
The Pipeline
JULY 19, 2011
For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. This comment was originally posted on Twitter. Demand Generation.
No More Cold Calling
OCTOBER 22, 2015
New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. Those ploys might work in the B2C space, but it smacks of a product push and commodity sale in the B2B space. Who has that kind of time?
Pointclear
AUGUST 20, 2015
These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant.
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