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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

So it could be the product marketing person, a product manager, or the sales operations person. “I work with each subject matter expert to help develop something into sales enablement. We map out the areas they need to cover and the benefits, with the key points for each topic so that the session goes smoothly.

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Who Creates Content for Sales Enablement? Hint: It’s Not Just Marketing

Miller Heiman Group

When you think about who creates the content your salespeople and other customer-facing professionals use to engage prospects and customers, you probably think about your marketing team. Whether it’s branding, demand generation or website creation, marketing is all about content. Sales enablement – 16 percent.

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Sales 2.0 Conference Registration Open

Fill the Funnel

Jeffrey is back this year, and is being joined by Clara Shih, author of The Facebook Era, Scott Albro, founder and CEO of Focus.com, Brian Frank, head of Global Sales Operations for LinkedIn and many more. Attendees will benefit from the latest strategies on how to: >Strategically align sales and marketing. >Enhance

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How to Build An All-Star Go-to-Market Team

Highspot

Content Marketing and Communications Specialist Responsibilities: Creates compelling content for marketing materials, sales collateral, and communication channels. Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

Unleash, Outreach’s sales engagement conference that draws thousands of sales, operations and marketing leaders each year, is a virtual event this year. Here’s what you can expect: 5 days of top-tier training designed to uplevel your sales game for the new year. Advanced Sales Tools and Strategies.

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Riding the New Sales Waves with Roberto Beltran {Hey Salespeople Podcast}

SalesLoft

Throughout his career, Roberto has witnessed first hand how the sales landscape has evolved with new technology and weighs in with Jeremey on sales platforms, innovation, and how to ride the new sales waves. . Listen to this episode for answers to questions like: What are the risks and benefits of AI?

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ZoomInfo Enrich and HubSpot: Make the Most of Your Data

Zoominfo

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. Marketing, sales operations, demand generation , and sales teams will benefit massively from this integration.”

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