Prospecting: Why You Need to Nurture 60 Dream Clients
Anthony Iannarino
AUGUST 13, 2019
In Eat Their Lunch: Winning Customers Away from Your Competition , I wrote a chapter on Capturing Mindshare, or building and supporting a general theory about why your dream client should change. You have to do the work develop business acumen and the kind of theory you’ll find in that chapter. Why 60 Is the Right Number.
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