SBI Growth
DECEMBER 26, 2012
The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. There has been a proliferation of tools and channels. Learn how buyers behave and engage in different channels.
SBI Growth
NOVEMBER 27, 2012
75% of B2B buyers anticipate that social media will likely influence a future purchase. Just ask Eloqua. Your prospects are undoubtedly already spending time in these channels. Remember that 60% of the buyer’s journey that happens before contact ? You’ll now have multiple unique channels.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LinkedFusion
AUGUST 27, 2023
Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Launch a multi-channel strategy. Conclusion: Over the past few years, there has been a considerable evolution in the competition to attract buyers.
The ROI Guy
AUGUST 24, 2018
This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?
Salesmate
JUNE 15, 2021
Pardot enables the marketing and sales team to collaborate, engage buyers, close more deals, and build lasting relationships. . Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Referral marketing is one of the most cost-effective marketing channels out there. Find out more here. .
Tenfold
SEPTEMBER 19, 2017
The internet – and to a good degree, social media – empowers buyers to do something about it. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Those who don’t engage get lost and don’t get found from a digital buyer’s perspective.”.
The ROI Guy
MARCH 6, 2017
Mistakenly, they sometimes conclude that conveying more details about the solution establishes better credibility in the eyes of buyers. Buyers often don’t care, and instead want to know “What’s the Value for Me in addressing my high priority issues pain points?”, That’s not the case and results in unnecessary complexity.
Expert insights. Personalized for you.
316 
Let's personalize your content