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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. But what should a seller do after securing a new buyer? That’s to say, current customers will often spend more with your business than new buyers.

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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. But what should a seller do after securing a new buyer? That’s to say, current customers will often spend more with your business than new buyers.

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4 Trends That Will Improve Your Sales Effectiveness in 2019

Women Sales Pros

Trend 1 – Smart Hiring The typical churn year over year in a sales organization is 25%. Not to mention this type of consistent churn slows the productivity of your entire organization. Use a sales-specific assessment tool to vet candidates based on role definition. Inside sales is an example.

Trends 129
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4 Trends That Will Improve Your Sales Effectiveness in 2019

Pipeliner

The typical churn year over year in a sales organization is 25%. Not to mention this type of consistent churn slows the productivity of your entire organization. Use a sales-specific assessment tool to vet candidates based on role definition. Buyers no longer rely on sellers to educate them.

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Shopping for Sales Pros: Now is a Great Time to Optimize Your Team

The Brooks Group

It’s a buyers’ market right now – and talented sales professionals are among the available resources looking to prove their value to you. For companies who have the resources to do so, or are bullish on their future, now is the ideal time to upgrade your sales talent in a bid to refortify for the “next normal.” .

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Give Your Sales Territory Mapping the Direction It Needs

Gong.io

Sales territories can seriously boost sales productivity by letting sales focus on accounts near or related to each other. It can also improve the sales routes of your outside sales team. Understand your best buyers. Buyer type. Sales channel. How to optimize your sales territory maps.

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Leveraging Inside Sales

Pipeliner

According to Harvard Business Review , 46 percent of high-growth tech companies are expanding through inside sales, as compared to 21 percent growing through outside sales teams. The reasons for inside sales (SDR/BDR) team growth vary, but one fact is clear: buyers seem to be fine with alternatives to face-to-face meetings.