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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
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Pitching and Selling Products at The Home Depot (Part 1)

SBI Growth

For companies selling any construction-related products, finding shelf space on the largest home improvement retailer, The Home Depot (HD), is a dream. Further, many buyers use the store for professional uses. This will be something to consider when deciding your marketing strategy if you manage to land on HD’s shelves.

Retail 136
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9 Ways to Get the Most from Sales Video Coaching

Sales and Marketing Management

With its highly personal, interactive and visual nature, video coaching shows not just what reps are saying but how they’re saying it – with all the nuances of confidence and competence that impact message delivery. Here’s How it Works. Drive peer learning. The Future of Video Coaching.

Coaching 241
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Personal Branding in Sales: An Introduction

Janek Performance Group

And with the rise of the global digital economy and the resulting informed buyers of the 21 st century, new questions have arisen as to where personal branding fits into the idea of relationship-oriented sales processes and the evolution of sales reps into Trusted Advisors. It comes down to who your target markets are.

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How CEOs Can Lead Sales Change through Historic Times

Alice Heiman

If you’re like most CEOs, in March you watched with growing alarm as massive global companies like Dell, Amazon, Twitter, and Google issued work-from-home mandates, and all trade shows and big events were canceled in response to the outbreak. A message that once attracted qualified buyers may be completely useless now.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Sales training is the process of developing and fine-tuning the skills of sales professionals and managers by increasing their understanding of their buyers, modernizing their approach to the sales process, and equipping them with strategies, techniques, and technology that top performers use to achieve sales success. What Is Sales Training?

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Top 5 B2B Sales Predictions for 2022

KO Advantage Group

Influencers will begin to show up in areas surrounding industrial manufacturing, energy services, commercial construction, and agriculture, just to name a few. Conferences & Trade shows - Not The Same As It Was. But the challenges that have been with conferences and trade shows before the pandemic haven’t changed.