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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

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How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

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Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

At least 57 percent of the buying process is complete before buyers ever contact your company. If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads.

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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

So, how do you ensure you’re always bringing in fresh leads for your business? It’s simple — lead generation software. Choosing lead generation software can be tricky, though, with so many tools to choose from. Table of Contents What is lead generation software?

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Why You Need Effective Buyer Personas for B2B Lead Generation

MarketJoy

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. To ensure high-quality lead generation, you need to understand how your audience thinks. Do You Actually Need a B2B Buyer Persona?

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? Powering Up Lead Generation Thought Leadership Content

Pipeliner

Join John Golden and Steve McDonald as they dissect the power of thought leadership content and its impact on lead generation. Today’s B2B buyers are self-directed researchers, demanding solutions before engaging. Go beyond guest interviews and invite prospects and customers onto your podcast.