Executive Interview with @AllegoSoftware CMO, Wayne St. Amand: Sales as a Buying Experience
SBI
FEBRUARY 4, 2020
The first is that companies must offer more consistent messaging that’s aligned across teams and stages of the buying cycle. The last (and related) area of improvement is developing training and coaching that fits better into reps’ schedules, and isn’t limited to a one- or two-day live session that is often quickly forgotten.
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