Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Business and markets are always changing — and we have all experienced a historical economic shift. Reworking Marketing Budgets.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

The Pipeline

APRIL 27, 2011

In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Click here to cancel reply. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Add a Comment. Name (required). Book Notice.

Pipeline 223

Pipeline Cold Calling Compensation Hiring 223

The Pipeline

MARCH 26, 2011

7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. You are spot on in stating that sales and marketing collaboration is critical in building effective lead nurturing processes.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

The Pipeline

MAY 13, 2011

What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. Those are as much for sales as they are for marketing.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

JUNE 3, 2011

Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Too many sellers make it hard on themselves by trying excessively hard to put on their marketing caps, rather than simply writing to the prospect as a person. Click here to cancel reply. Demand Generation.

Pipeline 286

Pipeline Prospecting Twitter B2B 286