Campaigns Demand Generation Sales Management Twitter 
The Pipeline
JUNE 3, 2011
Go ahead, do it, its good for you and your sales! Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. RT @Renbor "5 Ways to Boost Your Email Prospecting Response Rate" [link] #guestpost by @kendraleekla #B2B #Sales. click here now!
The Pipeline
MAY 13, 2011
What you should do: Arm the sales team with buyer-helpful content that they can both speak to and provide for the client. Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. Long form is different than Twitter. Dawn Gulino.
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The Pipeline
JULY 29, 2011
Sales and marketing lead generation tools follow this suit. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. For this reason, outbound reps and marketing should meet to establish vision and strategy and campaign in collaboration towards qualified leads. Social Selling.
The Pipeline
APRIL 1, 2011
Take the Long View - See it as a Campaign: Accept that it is going to take multiple messages to get a call back. Use a slightly different snippet of your sales story with each message. So plan to make it a campaign. I like the idea of making a campaign out of it. Winning with Voicemail [link] #news #sales.
The Pipeline
MARCH 26, 2011
As you would expect the topics covered many aspects of lead nurturing, lead conversion, and interaction between sales and marketing not only in nurturing leads, but nurturing prospect/opportunities. This comment was originally posted on Twitter. 7 Must-Have Lead Nurturing Recipes for B2B Marketers [link] #news #sales.
The Pipeline
NOVEMBER 28, 2011
They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. Reminded me of the debate between Sales 2.0 and Sales Un-dot, especially when you are exposed to the passion and noise from all these camps.
The Pipeline
JUNE 17, 2011
Doreet is a sales manager at regional office supplier in the mid-west. She has been a successful sales rep, manager and director for over 20 years. I am totally aghast at companies that think that their social media campaign is going to be the answer to ALL of their sales issues. About Doreet Haynes.
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