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2017 - “The Year of Value”

The ROI Guy

The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read. Sell) and marketing (Where Marketers Go to Grow) blogs on the site. Inside Sales Experts Blog (The Bridge Group, Inc). Evangelizing the power of inside sales. NEW EBOOK: PTO AND THE SALES TEAM.

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Hear What 3 Top Sales Development Leaders are Saying at Rainmaker 2016

SalesLoft

All of these changes are giving rise to a new generation of sales. Conventional B2B Sales is shifting to High Velocity B2B Sales. This generation is Inside Sales 2.0, a profitable way of running a business through process, tools, content, and skills. That is the real art of selling.”

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COLD CALLING is DEAD & Here’s Why

Klozers

. If a sales person was to spend the same time working with your Marketing department, to develop a customer testimonial or creating a case study, this material could be used again and again in many different ways, that could generate interest from a much larger audience via the web.

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How To Create a Winning Go-to-Market Strategy

Gong.io

Typically, one person can decide to buy a SaaS tool, and getting budgetary sign-off will be simple if it’s required. If you are using a sales-led approach, you’ll probably choose to invest heavily in the outbound methods listed below like an inside sales team and online ads. How do your competitors reach their ICPs?

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The 5 Essential Components of Digital Transformation

DialSource

This dramatic shift toward new tools and processes is part of the overall movement toward digital transformation. When evaluating an organization’s products, a potential buyer will independently sift through the organization’s content (blog posts, white papers, and case studies), corroborating this information against other online sources. .