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Fuel Growth Podcast: Succeeding with Channel-Led Growth

SugarCRM

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.

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Five (More) CRM Myths—Busted

SugarCRM

AI is the buzzword du jour and everyone in every industry is jumping aboard the AI train. CRM vendors are no different: Over the past year, numerous CRM vendors (full disclosure: including SugarCRM) have introduced AI components into their product offerings. Sure, AI-related technologies will play a big role in the future of CRM.

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What Is Customer Support and How to Improve Yours?

SugarCRM

Beyond these channels, customer self-service allows your users to find support on their own with on-demand resources like knowledge bases, FAQs, discussion forums, portals, and even AI-supported chat through bots. Training and demos. Make it easy for customers to find support by offering multiple channels to reach your team.

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How Sugar Serve Enables Customer Self-Service

SugarCRM

Consumers seek a customer self-service portal to answer the standard questions that keep their use of your products and services running smoothly. consumers now expect it. As consumers grow more mobile-dependent and want answers fast, they seek self-service methods over live agents to get what they need. Training and demos.

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How Technology Is Forging the Future of Sales

SugarCRM

At the click of a mouse, consumers can get a full 360-degree review on a service or product they desire, browsing competitors, company reviews, and markets—all at record speed. The pandemic put the kibosh on in-person sales meetings and fueled a rise in the adoption of digital channels for sales interactions.

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What Is the Customer Service Recovery Paradox, and How Can You Leverage It?

SugarCRM

From customer service training to case management tools, so much of what we do today is centered around preventing problems and avoiding miscommunication. Because your customers are interacting with your company across a wide variety of channels. appeared first on SugarCRM. What Is the Customer Service Recovery Paradox?

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Top 3 Things Your Customer Service Software Needs to Have

SugarCRM

In this scenario, all trained agents can quickly become call center representatives without leaving their desks. Besides, although digital channels are growing in popularity, many customers still prefer calling when encountering product or service issues.