Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart
Emissary
NOVEMBER 4, 2021
This involves checking the CRM and other systems of record. For example, instead of just focusing on an industry such as “Financial Services,” you may be better off focusing on a sector such as Insurance. This same information can help them develop prospecting emails, proposals, and account plans. Listen first. No really.
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