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On Track for Email Success

Appbuddy

There are a number of good news stories: Most popular marketing channel. Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ). While driving sales remains an important email objective, this has declined year-on-year (YoY). Not just offers and promotions.

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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . Validity.com” is the domain for the address “ sales@validity.com ”. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Take, for example, “everest.validity.com.”

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. How can e-commerce increase sales? As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference.

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Task Management: The Ultimate Guide

Hubspot Sales

One of the simultaneously great and not-so-great things about working in sales: Your daily tasks rarely change. If you’re working independently, task management tools and techniques will help you cross items off your personal to-do list. Try to do that for hours on end, and your boredom will reach Mount Everest heights.

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Innovation Starts With “A”

Appbuddy

Senders now use AI for send-time optimisation, engagement prediction, best offer selection, better personalisation, and next-best channel identification.For example, Validity customer eBay implemented Phrasee (an AI-powered copywriting technology) to optimise subject line and headline copy within its email, resulting in a click rate uplift of 42%.

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Accelerated Interactivity Accelerates Customer Loyalty

Appbuddy

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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