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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Software never stands still, so it was no surprise that some of SugarCRM’s product leaders at SugarConnected 2022 were talking about our product roadmap. We caught up with Volker Hildebrand, SugarCRM SVP Product Management, and Zac Sprackett, Chief Product Officer, to ask where the big innovations in sales technology can be found.

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SugarLive: What It Is and What It Means for You

SugarCRM

SugarCRM offers an excellent tool to help your business manage customer communication, and it’s called SugarLive. The right side, which takes up a larger portion of the screen, is occupied by what SugarCRM calls a detail panel. Find out more about this innovative customer service tool. What Is SugarLive? Respond quickly to inquiries.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

As you get started, taking these eight steps can help you grow your expertise: Pay close attention to platform choices: Any time you share content on social media, you want to make sure it’s a channel that your target customers frequent (and, in the B2B world, that they frequent for work purposes). The same holds true for paid social.

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The 3 Biggest Webinar Myths

SugarCRM

Just having a large well-known brand isn’t enough to guarantee a large audience. It might be socially difficult to get up in the middle of a live presentation and walk out of the room, but the anonymity of a webinar makes it easy for someone to start multi-tasking by checking their emails or social media channels.

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3 Keys to A Successful Content Syndication Program

SugarCRM

For those of you not familiar, Content Syndication is a channel in which you negotiate a CPL with vendors that then help broadcast your content across email, display and web to their own databases. Anyway, it’s a good channel to test and it delivers a guaranteed set of leads. Win win, right? Well, not necessarily.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

As you get started, taking these eight steps can help you grow your expertise: Pay close attention to platform choices: Any time you share content on social media, you want to make sure it’s a channel that your target customers frequent (and, in the B2B world, that they frequent for work purposes). The same holds true for paid social.

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Your CRM, your choice

SugarCRM

And it certainly doesn’t guarantee success. That means guiding your people through planned-out processes and giving them the right information at the right time via whatever communications channel is best for the audience. But it’s not. Sales & service. Selling is the reason for being in business.

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