Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Apptivo

OCTOBER 3, 2022

Impacts revenue, brand equity, brand positioning and overall value proposition. Attracting usually targets and revolves around creating brand awareness through every channel of communication. The focus of Awareness campaigns is to position the product or service and to create top of the mind recall in the potential customer.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales Hacker

APRIL 13, 2020

Conferences and workshops are obviously being canceled, and the associated costs are significant. How to Choose the Webinar Topic (& Position the Event). In this regard, what you’re really selling as the meat of your online event is a workshop with clear, actionable outcomes. It’s always a good idea to add a bonus.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales Hacker

AUGUST 28, 2018

For many of us, that’s also the primary channel through which we make an increasing number of purchases. Despite the perceived positive benefits of appointment setting, these numbers would imply that most buyers are finding it difficult to realize this level of live engagement. Make no mistake: we live in a digital world.

Buyer 79

Buyer B2B B2C Survey 79

PandaDoc

NOVEMBER 15, 2021

Take advantage of a number of sales competitions and incentives. Give an incentive to the salesperson who signs the most deals with a specific sort of prospect the following month. Get everyone on Slack or a similar chat channel and say something like, “Hey, this new combination of CRM filters is turning up some hot leads!”

Hiring 52

Hiring Scale How To Incentives 52

Sales Hacker Training

AUGUST 10, 2021

That’s why you’ve got to check out Blueboard, experiential sales incentives and president’s club trips. I would also imagine that COVID was a potentially positive thing for your training business because so many people needed to invest in training given that they couldn’t see where their employees were all day. Are you B2B?

Training 119

Training Scale Webinar Metrics Face-to-face 119

LeadFuze

JANUARY 1, 2022

When we were testing different outsource sales team incentives, it was crucial to find out what motivates the person and why they might not be doing well. Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. Building a repeatable sales model.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52