Channels PointClear Social Media Tools 
Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
Pointclear
APRIL 30, 2013
I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Training Tool: www.60seconduniversity.com.
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Pointclear
JULY 12, 2012
” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.” Don’t do any outbound.’
Pointclear
OCTOBER 31, 2013
For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. Now more than a listening tool social can in some cases become very automated, without the personal nuance that one-to-one marketing lends itself to.
Pointclear
MAY 10, 2012
Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.
Pointclear
APRIL 18, 2012
Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent. Social media has to be considered, too, in the context of the buyer’s journey.
Pointclear
FEBRUARY 2, 2011
Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. Why is that?
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