Mindtickle

MAY 14, 2016

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Allego

JULY 17, 2023

For years, we’ve talked about sales enablement and how enablement can help sales teams sell more. What sales content do teams need? It includes everyone who plays a role in helping to generate revenue for the business: sales, marketing, enablement, HR, and customer success. Change has come to enablement.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It all goes back to supporting growth through personalization in strategy, and partnership with sales. Parts of our marketing team are tiered out by audience segment.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It all goes back to supporting growth through personalization in strategy, and partnership with sales. Parts of our marketing team are tiered out by audience segment.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. TOTAL $19,547 from 322 sales. Sales had increased 25% over the previous book due to larger audience, but revenue was up by 77%.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

Close.io

FEBRUARY 24, 2020

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. 9 sales enablement best practices.

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85