Connext Digital

JANUARY 22, 2019

Incorporating AI can also help you drive higher conversion rates and sales, although it’s worth mentioning that email marketing in the US already has a high ROI median at 122%—that’s four times higher than social media, direct mail, and paid search, according to the Direct Marketing Association and Demand Metric.

Email Marketing 111

Email Marketing Marketing Direct Mail Campaigns 111

SugarCRM

SEPTEMBER 30, 2022

emails, direct mail, promotions, etc.), If they begin to spend or engage less with you, it could be a sign of churn. You can even set alerts for your CRM to notify you when customers are starting to churn based on pre-select thresholds. When you personalize your interactions at every touchpoint (e.g.,

CRM 26

CRM Ideal Customer Profile Customer SugarCRM 26

Zoominfo

OCTOBER 5, 2021

Omni-channel marketing: The process of testing messaging and placement through awareness campaigns across the spectrum of engagement channels specific buyers are most likely to respond to, including digital (search engine marketing, display advertising, content marketing), trade show and event marketing, direct mail, and more.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Pointclear

SEPTEMBER 24, 2015

Rather than having an SDR churning through volumes of purchased lists, why not have them focus breaking into the most important accounts. Direct mail can be strikingly effective here if the perceived value is right. Want to hunt “whales”? Have a coordinated effort that involves both marketing and sales.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

ExecVision

AUGUST 27, 2019

It could be a digital marketing campaign, print or direct mail pieces, TV or radio ads, or referrals. Customer churn is a major concern, especially in the SaaS world. These interactions are sparked by the prospect reaching out to your organization via phone call, chat, or even social media.

Conversion 40

Conversion Inbound Outbound Social Media 40

Sales Hacker

JANUARY 6, 2021

Direct mail. This showcases three strategies that are at marketing’s fingertips — customized content, thoughtful direct mail, and peer-to-peer outreach. ABM platforms can help you track the important metrics and also alert you when accounts are showing signs of interest or churn. Email marketing. Social media.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Hubspot Sales

JANUARY 11, 2021

is an automated direct mail and gifting software that integrates with your marketing automation and sales enablement platforms to increase customer engagement. The tool also aims to improve the sales process by adding triggers for personalized gifts and mail that are set in sequences you create. Integrate Postal.io ProfitWell.

Sales Tools 115

Sales Tools B2B Tools Hubspot 115